HELLO, I'M

Dinh Huy

Truong

Lead Interaction Designer at Blackfinch Group, UK.
Multi Award-Winning Creative & Product Design.
PhD Candidate at De Montfort University, UK.
IxDF Country Manager of Vietnam.
Based in Gloucester, United Kingdom
huytruong.art@gmail.com
5+
Design Awards
13
Years of Experience
30+
Design Projects
04
Design Publications
Contact me
My Manifesto

Transform complexity into clarity, designing experiences that catalyse positive changes for human & society.

(+44) 749-864-8205 or (+84) 363-720-448
Gloucester, United Kingdom
huytruong.art@gmail.com
I am a UK-based Product UXUI and Creative Designer with over 13 years of experience. Currently, I serve as Lead Interaction Designer at Blackfinch Group UK, where I focus on delivering user-centered digital solutions that combine innovation with meaningful impact. My career spans leadership roles at Ogilvy and Manabie, directing multidisciplinary teams and shaping large-scale design initiatives.

I’m a PhD Candidate at De Montfort University and hold an MA in Design (Distinction) from the University of Lincoln.

My work has earned international recognition, including the D&AD Graphite Pencil, UX Design Awards, and London Design Awards. Since 2016, I’ve contributed to design education and community building as a founder and keynote speaker, sharing knowledge and fostering collaboration across the global design community.

I am driven by a passion for crafting user-centered digital products that inspire, engage, and create meaningful impact for people, society, and nature.

My Skills

Product UXUI Design
Product & Team Management
Animation
AI Generative UX/UI Design
HTML/CSS/Javascript
Service Design
Data Analysis
Drawing & Visual Arts
Marketing Ops/ Automation
Experience

Working Experience

I have 13+ years of experience delivering impactful design solutions across UX/UI, service design, animation, and the visual arts of drawing and painting.
Competence
Product UXUI Design
100%
Product & Team Management
100%
Animation
100%
AI Generative UX/UI Design
100%
HTML/CSS/Javascripts
100%
Service Design
90%
Data Analysis
90%
Drawing & Visual Arts
90%
Marketing Ops/ Automation
80%
Lead Interaction Designer at Blackfinch, UK
From 2022 - Present  .  Workplace: England
  •  Led end‑to‑end design process for two strategic fintech products (Thrive & CXM).
  • Collaborate with stakeholders across product, engineering, marketing... to define requirements, resolve constraints, and articulate the business value of design decisions.
  • Facilitated ideation workshops, and translated insights into user flows, wireframes, prototypes, and scalable design systems.
  • Design customer journeys and service blueprints, achieving 40% conversion on the Salary Sacrifice Guide.
  • Integrated AI and behavioural analytics to optimise product performance - reducing Thrive’s homepage bounce rate from over 50% to 8.6% through data‑driven design improvements.
Product Design Manager at Manabie
From 2019 - 2022  .  Workplace:  Vietnam
  • Built the product design team from 1 to 7 designers, establishing design processes, and a collaborative culture.
  • Designed the Learning Material System - a SaaS platform adopted by 7 learning centres in Vietnam and schools in Japan.
  • Drove 3× growth in user conversion and engagement through strategic UX improvements, rapid experimentation, and data‑driven iteration.
  • Increased student learning time by nearly 50% on the Manabie app by optimising learning journeys and improve content accessibility.
  • Delivered high‑quality UX assets ( User Flows, Wireframes, Rapid Prototypes, and hi‑fi designs... ) ensuring alignment with business goals and seamless handoff to engineering.
  • Collaborated cross‑functionally with product, engineering, and functional teams to launch features that improved learning outcomes and operational efficiency across markets.
UX Architect at Ogilvy
From 2016 - 2019  .  Workplace:  Vietnam
  • Worked with internal teams and stakeholders to generate ideas.
  • Managed backlogs, prioritized features, defined MVP and Sprints of the product.
  • Built User Flow, Screen Flow, Wireframes, Rapid and Hi-fi Prototype, Product Road-Map…
  • Monitored and optimized release/optimization/audit cycle processes.
Senior UX.UI Designer at Cogini
From 2013 - 2016  .  Workplace:  Vietnam
  • Manage multiple projects from concept through completion.
  • Mentor and manage a team of UI/UX designers.
  • Collaborate with partners and developers to bring concepts to lifeLead workshop/ creating internal training course.
Additional

Additional Experience

I am passionate about teaching and mentoring. I was the Head of the Design Faculty at Nordic Coder School and mentored many design programs, aspiring professionals.
Country Manager of Interaction Design Foundation, Vietnam
From 2024 - Present . Interaction Design Foundation.
Managing and operating IxDF communities, expanding local chapters, and leading initiatives that grow a strong, connected design ecosystem. I organise impactful UX/UI events and foster collaboration across Ho Chi Minh City, Hanoi, Da Nang, and beyond.
Guest Lecturer in Design at University Of Lincoln
From 2022 - Present
Volunteering Job. Preparing and delivering lectures and workshops. Providing support to students.
Founder of Pint of Design Community
From 2022 - Present . Vietnam
  • Thrive PoD community, establishing its foundation and purpose.
  • Developed the long-term vision and strategy for the community.
  • Shared knowledge, inspired, and empowered designers.
Head of Design Faculty at Nordic Coder School
From 2018 - 2022
  • Managing Digital Product Design Faculty at Nordic Coder School
  • Control and evaluate the teaching quality across courses.
  • Leading Design Events and Workshops.
Education

Educational Background

I am currently a PhD Candidate at De Montfort University, where my research focuses on Arts and Design. My academic background also includes a Master of Arts in Design from University of Lincoln, where I developed strong foundational knowledge in Design and completed coursework and projects that strengthened my design and research skills.
PhD Candidate -  De Montfort University, UK
Leicester, UK  •  Start in Jan 2026
Field of Study: Arts, Design & Humanities
PhD in: Augment Visual Perception for the Visually Impaired Through Assistive Technology
Master of Arts in Design - University of Lincoln, UK
Grade: Distinction  •  From 2021 - 2022
Awards: LPAC Design Competition 2022, Decolonization Design Competition, The Civic University Team Award
Bachelor of Engineering [B.E] - Vietnam National University
Grade: Merit  •  From 2007 - 2012
President of English Speaking Club (ESCUIT) From 2008 - 2010President of Technology to Students Programme
What I do best

My Skills

Over 13 years of experience delivering impactful design across UX/UI, service design, animation, and the visual arts.
Product UXUI Design
100%

13+ Years Experience

M.A Design

PhD(c) Design

5+ Design Awards

Product & Team Management
100%

5+ Years Experience

Managed 7 Designers

CAPM/PMI Course Completed

Agile/Scrum

Animation
100%

5+ Years Experience

Rive

After Effects

GSAP/Javascripts

AI Generative UX/UI Design
100%

Prompt-to-prototype

UX Pilot

Dovetails

Figma AI

Clarity

HotJar AI

...

HTML/CSS/Javascript
100%

12+ Years Experience

B.E. IT

HTML/CSS

Javascripts

Java

C#

PHP

Service Design
90%

2+ Years Experience

IxDF Serice Design

Data Analysis
90%

Google Analytics

HotJar

DealFront

GoHighLevel

Mixpanel

Python

Drawing & Visual Arts
90%

5+ Years Experience

3+ Design Awards

Wacom Tablet/XP Pen

Photoshop

Marketing Ops/ Automation
80%

3+ Years Experience

Automation

SEO

Email Campaign

Data enrichment

Achievements

Awards & Honours

Throughout my design career, I have been honored with prestigious awards, including the D&AD New Blood Awards, UX Design Awards, and London Design Awards. These accolades reflect my expertise in UX/UI design and my ability to craft innovative, user-centered experiences.

My achievements highlight my dedication to pushing creative boundaries and delivering impactful design solutions in an ever-evolving industry.
D&AD New Blood Awards
Graphite Pencil • D&AD New Blood Award
Quack - Let's green our world, tackle Climate Change!
UX Design Awards
Nominated • IDZ - International Design Center Berlin
PUCO - Pufferfish Career Counselling
London Design Awards
Silver Winner • International Awards Associate Inc.
PUCO - Pufferfish Career Counselling
LPAC Design Competition
Silver Winner • Lincoln Performing Arts Centre
Serendipity - A Beautiful Memory of My Life
Decolonisation Design
Silver Winner • UoL School of Design & Library
Decolonisation - Lincoln
Applicant Design Competition
Silver Winner • Design School - University of Lincoln
E-Learning Platform  •  Year 2022
Partnership

Collabs & Partnership

I'm honored to collaborate with industry-leading platforms as part of my commitment to design advocacy and community growth. I proudly represent Notion, Interaction Design Foundation, and  Miro —creating meaningful spaces where creativity, collaboration, and learning intersect.
IxDF Country Manager of Vietnam
From 2026 - Present
Educational Partner
From 2025 - Present
Miro Ambassador
From 2025 - Present
Notion Ambassador
From 2025 - Present
Local Leader, HCM
From 2025 - Present
Writing

Writer At Publications

Since 2019, I’ve been writing for the product design publications such as UX Collective, UX Planet, Prototypr... sharing design knowledge and experiences to help designers grow and create better user experiences. Bringing designers together to inspire and grow energises me.
UX Collective Publication
Writer . 2019 - Now
UX Planet Publication
Writer . 2019 - Now
Prototypr Publication
Writer . 2020 - Now
Bootcamp
Writer . 2021 - Now
Manabie Publication
Writer . 2020 - Now
Speaking

Design Speaking

Since 2017, I’ve had the privilege of speaking at over 30 design events in Vietnam, sharing my knowledge and experiences with passionate designers.

I love inspiring creativity, exchanging ideas, and helping others to design WOW products. Engaging with enthusiastic design communities fuels my passion, and I’m always excited to connect and grow alongside fellow creatives.
40+
Design Events
Featured

Featured on Newspapers

I’ve been honored to be featured in over four magazines and newspapers in Vietnam, highlighting my journey and contributions to the design community. These recognitions reflect my dedication to sharing knowledge, fostering creativity, and inspiring designers.
8+
Magazines/ Newspapers
Thoi Dai Vietnam Times
Category: Reader - New
DinhHuy Designer Mang thanh tich quoc te khang dinh tri tue Viet
Viet Bao Magazine
Category: Business
Dinh Huy Designer - Uoc mo xay dung nen thiet ke Viet
24h.com.vn News
Category: Business/Entrepreneur
Dinh Huy Designer - Ngon lua truyen cam hung thiet ke Viet
Yeah1.com Magazine
Category: Life
DinhHuy Designer Mang thanh tich quoc te khang dinh tri tue Viet
Contact

Let’s Talk & Collaborate

I’m always excited to collaborate and exchange ideas! If you're passionate about design and eager to connect, feel free to reach out.

Let’s create, innovate, and inspire together!
(+44)-749-864-8205 or (+84)-363-720-448
huytruong.art@gmail.com
I have worked on
40+
Design Projects
20+
Brands & Companies
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Dinh Huy Truong  |   huytruong.art@gmail.com
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