I am a UK-based Product and Creative Designer with over 13 years of experience in UX/UI, creative design, and digital product strategy. Currently, I serve as Lead Interaction Designer at Blackfinch Group, where I focus on delivering user-centered digital solutions that combine innovation with meaningful impact. My career spans leadership roles at Ogilvy Worldwide and Manabie, directing multidisciplinary teams and shaping large-scale design initiatives.

I am also a PhD Candidate at De Montfort University in Leicester, UK. I previously earned a Master of Arts in Design with distinction from the University of Lincoln, UK.

My work has been recognized with multiple international honors, including the D&AD Graphite Pencil, UX Design Awards, and London Design Awards. Since 2016, I have actively contributed to design education and community engagement as a founder and keynote speaker, sharing knowledge and fostering collaboration across the global design community.

I am driven by a passion for crafting user-centered digital products that inspire, engage, and create meaningful impact for people, society, and nature.